Pharrell Collaborates With Louis XIII For A Song To Be Released In 2117


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    On November 13th 2017, LOUIS XIII Cognac premiered "100 Years"- The Song We'll Only Hear If We Care - a unique musical composition created by Pharrell Williams that will not be released until 2117. LOUIS XIII partnered with Pharrell on this innovative project due to a shared dedication to environmental issues. The original song is a creative expression of the delicate relationship between nature and time, and the effect humans have on their environment.

    Pharrell's exclusive track was recorded onto a record made of clay from the chalky soil of the Cognac region, and stored in the cellars of LOUIS XIII in a state-of-the-art safe specially designed by Fichet-Bauche that is only destructible when submerged in water. If sea levels continue to rise at such an alarming rate due to climate change, scientists project that in 100 years, a significant portion of the world's land might be underwater. The only way to guarantee this original piece of music will be heard again in 2117, one century from now, is if we address the tragic consequences of global warming - if we do not change our way of living, future generations will never be able to hear this song. "100 Years" by Pharrell Williams will be out in 2117, but only #Ifwecare.

    "I love the fact that LOUIS XIII thinks a century ahead," said Pharrell Williams. "We should all do the same for the planet. We have a common interest in preserving nature for the future. Each bottle is the life achievement of generations of men and women. It's all about legacy and transmission." Pharrell has long been passionate about preserving our environment and how important human action is to addressing climate change.

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    The one hundred lucky guests in attendance were not allowed to record the once-in-a-lifetime experience, so the song remains a secret for the next century. LOUIS XIII and Pharrell aimed to inspire these guests to take action and motivate others to get involved in the international effort to curb global warming. Check out the rest of the article HERE http://markets.businessinsider.com/news/stocks/Louis-XIII-Announces-100-Years-A-New-Song-By-Pharrell-Williams-To-Be-Released-In-2117-Only-Ifwecare-1007996058,

    "We are incredibly proud of this innovative project," said Ludovic du Plessis, Global Executive Director of LOUIS XIII. "Nature and time are at the heart of what we do. If the environment is unstable, even the greatest cellar master would not be able to compose the exceptional blend that is LOUIS XIII. Global Warming is one of the most important issues of the 21st century; with 100 Years - The Song We'll Only Hear If We Care, we hope to inspire people around the world to take action."

    In 2015, LOUIS XIII partnered with renowned actor and creative visionary John Malkovich to create "100 Years: The Movie You Will Never See," a thought-provoking artistic work that explores the relationship of past, present, and future. "100 Years" - The Song We'll Only Hear If We Care โ€“ was previewed in Shanghai on November 13th, 2017. For more information, visit the brand website - WWW.LOUISXIII-COGNAC.COM

    "Our intent is to inspire, and working with Pharrell Williams on this project felt very natural," said Ludovic du Plessis, Global Executive Director of LOUIS XIII. "Not only is he one of the most talented creative forces in music today, he is one of the world's strongest, most impactful voices for global climate change, especially the younger generation." A visionary musician and producer, Pharrell Williams is an American singer, songwriter, record producer and film producer. Pharrell has been honored with ten Grammy Awards and two Academy Award nominations. A passionate advocate for environmental issues, Pharrell has been for a long time sensitive to climate change, urging the world to take action to mitigate the effects of global warming.

    *http://markets.businessinsider.com/news/stocks/Louis-XIII-Announces-100-Years-A-New-Song-By-Pharrell-Williams-To-Be-Released-In-2117-Only-Ifwecare-1007996058



  • There goes our hopes of ever hearing every Neptunes song :(
    Iโ€™m gonna pass my collection on in my will and make my great grandson add this song to it in 100 years.



  • Fuckin retarded.



  • Fyi, we can actually hear the song for 2-3 tiny seconds in the clip. They did that on purpose. But we cant get anything outta that ๐Ÿ˜…


  • Staff

    Cool, cognac just spent 100k on a song that nobody is ever going to hear just for a PR stunt. Whyโ€™s P keeping doing this stuff ๐Ÿ˜ญ๐Ÿ˜ข



  • This is silly



  • I'm starting to think the NERD album is in there with it. smh



  • That snippet of 2 seconds already gives me the feeling we won't miss out on anything special



  • Can't wait!



  • @MikeR said in Pharrell Collaborates With Louis XIII For A Song To Be Released In 2117:

    I'm starting to think the NERD album is in there with it. smh

    LMAO word





  • I feel this could have been a lot bigger if it was a michael jackson track or something



  • Mika will have this in a few months lmao



  • Brb finding a way to be immortal


  • Staff

    @euphoria said in Pharrell Collaborates With Louis XIII For A Song To Be Released In 2117:

    Brb finding a way to be immortal

    No one ever really dies



  • No one will care about the record being destroyed but us. Or some of us. So who is going more green here?



  • If it happens to be Hide or any kind of Golden age Neptunes weโ€™ve all been dying to hear then fuck you very much P ๐Ÿ˜‚


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